Yu-kai Chou: “A Framework on Actionable Gamification” | Talks at Google

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Yu-kai Chou: “A Framework on Actionable Gamification” | Talks at Google

As a Gamification Pioneer, Author, and International Keynote Speaker, Yu-Kai Chou explains the reason why so many products are function-focused (as opposed to human-focused) and fail to become an engaging experience. Chou explains the 8 Core Drives that are behind our behaviors to create an engaging user journey all the way into the Endgame.